Over the next few months, I will be posting some of my favorite articles about the ins and outs of marketing and advertising, but today I want to start with an article I've pulled out of my files many times over the last 17 years. This was first published by Dow Jones and Company in 1991 and I have used it as a mantra when times get tough. Remembering that the ulitmate goal is to grow your business...

THE BASIC ARGUMENT FOR ADVERTISING IN A RECESSION

When times turn bad, they're made worse by hesitation, halfway measures and panicky decisions.